Connecting
Chinese Excellence
With Western Demand

Your Specialty Coffee Bridge to Premium Western Coffee Consumers

Welcome to Made In China Coffee Equipment (MICCE) where we introduce Western buyers to your OEM coffee equipment.

This page is designed to give you the information you need to proceed with an application for setting up your own exclusive store, featuring your equipment.

Frequently Asked Questions

What Are the Criteria for a Successful Application?

To ensure that our ‘Bridge of Trust’ remains strong we require from you:

  • A copy of your Business License
  • A copy of your Factory Profile & Capacity Report
  • Agree to include an additional one year of warranty
  • Agree to respond to support requests within one business day
  • Agree to the MICCE ‘Price Source Guarantee’*

* Price-Source Guarantee: We close more deals by removing ‘price anxiety’. By offering to match verified pricing (including shipping) from your own authorized outlets within 30 days, you eliminate the buyer’s need to shop around. This transparency is a powerful trust-builder, typically boosting store sales by 20%–30%. Any a customers claim is strictly vetted via dated screenshots and live web links to ensure legitimacy. Our Price-Source Guarantee also gently reminds buyers that if they buy outside of your authorized outlets, they are risk buying an inferior copycat product.

We respect the scale and capabilities of platforms like Alibaba and AliExpress. Our goal is to add additional sales to those you generate from those platforms, not to compete with them. MICCE offers three distinct advantages that overcome “buyer hesitation”:

  1. Exclusivity & ‘Face’: Your store and product pages will never display competitor products or ads. We preserve your brand integrity and keep the buyer focused entirely on your products.
  2. OEM-Only Environment: We eliminate “knock-off” confusion. Buyers come to MICCE specifically because we vet against white labels and copy-cats. This protects your margins and your reputation.
  3. The “Language of Coffee”: We don’t just translate; we market. We speak the language of the enthusiast—highlighting pump types, PIDs, burr geometry, and thermal stability and other important features, in a way that resonates with high-end buyers.
  4. The Source Price Guarantee: By matching verified pricing from your authorized outlets, we remove price-anxiety, resulting in a 20%–30% increase in conversion.
  5. Marketing campaigns: MICCE operates social media and Email Marketing campaigns to drive fresh Western buyers to your store.

Based on recent data, our top performing regions are:

  1.  USA and Canada   31%
  2.  Europe                         15%
  3.  Australia & NZ         13%
  4.  Southeast Asia      07%
  5.  Other regions         34%
You can contact Tom Poland directly on WhatsApp +61 404 885 553 or tom@tomsgrinderlab.com